Back to basics ist hier angesagt: Richtige Personalisierung und zielgruppengerichtete Inhalte
An email marketing message needs to be relevant to its recipients to achieve maximum results. Relevancy can be a simple as inserting the recipient's name in the subject line or salutation. But it can be much more dynamic than that, too. It can include recommendations based on past purchases and browsing habits, or even date-triggered messages...
