Getting your messages through to your list members is just as important as building your list. Deliverability is affected by a number of different factors – from the reputation of your email marketing provider to the quality of the email addresses on your list. Another important piece of the puzzle is the content of your email messages. By paying attention to specific sections of your email marketing messages with regards to content, you can boost your deliverability rates and see better results from email marketing.

Here are the three key content areas that you need to focus on with regards to deliverability:

1. Subject lines
2. Newsletter content
3. List segmentation and targeted content