You’ve worked hard to get people onto your email marketing list, but that’s only part of the battle. What are the things you need to do to make sure people not only stay ON the list, but stay engaged and interact with your messages? Here are 8 key ways to keep subscribers engaged through their lifecycle:

1. Set Expectations from the Start:
You want people to be excited to join your list in order to receive certain communications from you. In the case of Kaleidoscope Yarns – that’s knitting tips and tricks, free patterns, special offers, and more. Subscribers also understand that they are going to get one email a week.
By making it clear WHAT they are signing up for and, roughly, how often they can expect to hear from you, you’ll start your relationship off on the right foot with everyone on the same page.
Setting proper expectations is key to a good email relationship. It helps establish trust.

2. Keep it Relevant – Segment & Target:
Another key to creating great relationships with subscribers and maintaining engagement is keeping content RELEVANT. We do this by leveraging data we have on our subscribers.