26.01.2012 | Lesenswerter Beitrag bei
selligentPersönliche Anrede in Emails ist eine Nette Sache aber in wieweit ist der Inhalt wirklich personalisiert?
Email and personalized product recommendations
US-based e-commerce company Baynote found that 68.3% of online holiday shoppers in a survey stated that the best personal product recommendations they got during the 2011 holiday season, were received via email.
32.2% of shoppers said the personal product recommendations they got via email were very relevant to them. 36.1% said they were relevant to them. This way, email beats other interactions where personalized product recommendations happened, even those in e-commerce sites and in-store!
Is this due to the channel email? No. It’s because email marketing, when done as we believe it should be done, is one of the channels that allows a very personalized approach, given the technological, analytical and integrated possibilities.
