Eine Studie von EyeTrackShop zeigte z. B. dass Männer Bilder anders betrachten als Frauen…
Faces, Not Bodies:
Another study conducted by EyeTrackShop concluded that–with a few surprising differences–both sexes look at various online ads in the same manner. EyeTrackShop enlisted 100 participants using test ads from the H&M website, Reebok and Saab to determine how, if at all, gender plays a role in the way consumers look at ads, packages and other stimuli. One exception was women's images. Men spent 40% more time looking at their faces, as opposed to bodies, than women.
