Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.

Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient’s inbox in the first place. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender. Luckily, there’s a service called Return Path that has a metric called Sender Score, which gives you insight into your reputation as an email sender. Have you checked your Sender Score? If you do know your Sender Score, do you know what it means for your reputation as an email marketer? If you’re interested in your reputation as an email sender, read on to learn everything you need to know about Sender Score.