Is it ever okay to break email marketing best practices? Which ones are breakable? And when?

Best practices describe tested email techniques that other marketers have found successful. Best practices establish a baseline for your campaign. But a lot of times, these practices come down to what works best for you and your subscribers.

So when is it okay to bend the rules and when should you stick to the best practices straight and narrow?

The Best Practices You Can Sometimes Break:
It takes more than best practices to make a successful email campaign. Word to the Wise posted a recent reminder that you can follow every single best practice and still be a nuisance to your subscribers.

Some of these best practices might work well for you, while others might not.