A while back, I decided to revisit a craft I’d always wanted to hone: video editing. And, wouldn’t you know it, ever since upgrading to my fancy new software, I’m seeing the potential to make videos all over the place. It’s like my Dad always said: “Give a man a hammer, and every problem looks like a nail.”

As a medium for your message, online video is a mighty fine-looking hammer. Internet Retailer reports that visitors who view product videos are a whopping 85% more likely to make a purchase. It’s easier than ever to create video content, and when done right, it works wonders for your company’s credibility.