Every business hopes its customers are loyal, but the reality is, we’ve all lost customers—whether it’s because they went to a competitor or they just stopped buying for no apparent reason. No matter the reason why they left, here are a few ideas you can use to win back former customers.

Put your old customers into buckets:
Before anything else, you need to segment your customer list based on purchase behavior so you know who to send to. If you have customer purchase data in a CRM system or e-commerce platform, run a report to find out the last date they bought from you. At the most basic level, divide that list into two: those who haven’t purchased in the last six to 12 months, and those who haven’t purchased in the last 12+ months. You’ll want to target these groups with slightly different messaging to get them back in the swing of things.