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The Power of Messaging as a Marketing Channel

Florian Heinemann | 13.09.2018 15:00
Congress Stage: Stan Chudnovsky (Facebook), Florian Heinemann (Project A)
Messaging is a rich marketing channel. With the explosion of mobile messaging, big and small brands are beginning to seriously experiment with messaging as part of their marketing strategies (e.g. Lego, Sephora). Eight billion messages have been exchanged between people and businesses each month, so there is a lot to learn from these experiences. Join Dr. Florian Heinemann of Project A Ventures and Stan Chudnovsky, Facebook’s VP of Messenger in a discussion about the powerful opportunity for brands to connect with their customers at scale in a way that is personal and contextual.