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Fünf Fragen und Antworten über die Email Zustellbarkeit

Wodurch wird die Zustellbarkeit von Emails und die Reputation des Versenders beeinflusst?
20.09.12 | Interessanter Artikel bei EMAIL YOGI

1 - Service In Action: If an organization sent marketing messages through a third-party and transactional email from internal servers – would their deliverability be affected?

Return Path: Since the IP addresses are separate, the answer would be no. However, we all need to be careful about the transactional emails we send through our internal systems. Banks send out e-statements/ notifications, retailers put out order confirmations – these are important, transactional emails that also need to be delivered. The challenge here is that these messages are often text-based and harder to track. Also, many users look for the unsubscribe button – something that is not required for transactional messages. Since these don't have unsubscribe buttons, users mark them as spam. So I would encourage you to keep checking your IPs, there is a good chance that you might be getting dinged.