Krisenmanagement im E-Mail-Marketing

Last time, I wrote about the importance of understanding the risks and rewards of hosting data at third parties and why it is critical to understand how your organization's requirements and limitations will impact your overall security situation. Today, I want to look at the importance of email logistics in your crisis management communications plan. Whether or not that incident is related to third-party data hosting or your email service provider (ESP), it will frequently include using email to notify people and notify them quickly.

On the surface, this sounds pretty straightforward. There shouldn't be any significant problems contacting your customers and prospects via email - after all, you do it all the time. However, there are a number of subtleties and details that can make this process a serious challenge.
There are typically two key differences between these notifications and your normal marketing and transactional messaging.