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E-Mail-Award switches to DialogSummit

Outstanding emails will be awarded for the second time. Hand in your email marketing campaigns until 28/02/2015.
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This year the E-Mail-Award will be assigned for the second time. Because the trade fair Email-Expo has been cancelled, the award ceremony will take place within the DialogSummit, the forum for email and data driven marketing, on 27/04/2015. The award will be assigned at the Steigenberger Airport Hotel in Frankfurt on the eve of the symposium

The E-Mailing-Award 2014 pays tribute to the performance of companies that design emails, which stand out in the in-box and are opened, read and clicked eagerly. Application documents can be requested by email to application@e-mail-award.de. Submission deadline is 28/02/2015.

More and more companies are finding that the demands on click-intensive emails are rising. “Average advertising emails are usually deleted without being read”, the email marketing expert Torsten Schwarz states plainly. Nevertheless, the ROI (return on investment) of email marketing is still twice as high as of search engine marketing. So the additional expenses pay off. “There are many good examples of click intensive campaigns”, says Schwarz. A lot of movement takes place in the field of marketing automation. The spectrum ranges from event invitations, purchase dropouts mails to the reactivation of inactive customers.

The award is divided into two categories: Emailing and Newsletter. Emailings are mailings sent out within a specific campaign and often directed at specifically selected target groups. The category “Newsletter” evaluates regular sendings which are often directed to the whole mailing list and usually communicate several different topics.

For the award all applications will be evaluated regarding creativity, attractive design and success of the activity. Each award category will be judged by a jury of independent experts, service providers and users.
The award is an initiative of the information platform Email-Marketing-Forum within the symposium DialogSummit. Email-marketing-forum.de is the leading German online platform on marketing automation.

The jury:
Sebrus Berchtenbreiter, DDV-Council Digital Dialogue, D
Dave Chaffey, email consultant, book author, GB
Bruno Florence, email system consultant, F
Tamara Gielen, email consultant, BE
Joachim Graf, publisher of iBusiness, D
Frank Kemper, deputy editor of Internet World Business, D
Olaf Kolbrück, editorial manager of Etailment, Horizont, D
Michael Kornfeld, managing director of Online-Marketing-Forum.at, AT
René Kulka, email marketing evangelist, book author, D
Michael Leander, marketing expert, speaker, DK
Christoph Pause, editor-in-chief of acquisa, D
Kath Pay, digital marketing consultant, GB
Dela Quist, CEO Alchemy Worx, GB
Maya Reinshagen, email marketing consultant, CH
Torsten Schwarz, marketing consultant, trainer, D
Frank Strzyzewski, book author, D
Michiel van Riemsdijk, dialog marketing expert, NL
Jordie van Rijn, email marketing consultant, NL
Franziska von Lewinski, CEO BBDO of Interone, D
Jens von Rauchhaupt, editor-in-chief of ADZINE, D
Nico Zorn, email marketing consultant, D